Faithfull the Brand

Inspired by the bohemian allure of the Greek island of Hydra and the artists who sought refuge within its sun-kissed coves – Leonard Cohen, Marianne Ihlen, Sophia Loren – the Summer 2025 collection is designed for effortless, undone holiday wear. Each piece thoughtfully designed to evoke a sense of summer, no matter where you are. Relaxed silhouettes and soft tailoring come together in a warm palette, reflective of the the sun and sky rising and setting over the Greek landscape, with playful injections of vintage floral motifs and nostalgic pinstripes.